{"id":810,"date":"2018-05-02T15:46:42","date_gmt":"2018-05-02T14:46:42","guid":{"rendered":"http:\/\/www.ashforddental.co.uk\/blog\/?p=810"},"modified":"2018-05-11T17:00:59","modified_gmt":"2018-05-11T16:00:59","slug":"60-second-testimonials","status":"publish","type":"post","link":"https:\/\/www.ashforddental.co.uk\/blog\/update\/60-second-testimonials\/","title":{"rendered":"60 Second Testimonials"},"content":{"rendered":"

I recently went to a masterclass on social media and marketing\u00a0 with Roma. The course was run by Coach Chris Barrow who is a Dental Business Guru.<\/p>\n

So what did I learn?<\/p>\n

I learnt that patient testimonials are the best promotional tool you can have such as google reviews. I also learnt that you can take this one step further by posting video testimonials on newsletter, social media and the website.<\/p>\n

Therefore he suggested 60 second videos gaining patient feedback to basic patient questions. I have recently been taking on the social media of the practice, blogging and newsletters with Roma so really wanted to take this on and get stuck in.<\/p>\n

I know I am no Martin Scorsese but hope I can master 60 seconds of footage or least press the on button without accidentally taking a selfie or picture of the floor.<\/p>\n

The questions I have prepared:<\/p>\n

    \n
  1. How did you hear about us?<\/strong><\/li>\n
  2. What brought you to us?<\/strong><\/li>\n
  3. How would you describe your customer service experience?<\/strong><\/li>\n
  4. what difference has the treatment made?<\/strong><\/li>\n<\/ol>\n

    All I would need is a smartphone camera, and a little tripod and a little bit of bravery.. Sounds easy enough doesn’t it. Ha..Geronimo…<\/p>\n

    Therefore armed with my smart phone, bendable mini tripod, questions, and consent forms I asked a few lovely patients if I could interview them. Mostly for practice but I will use these videos as I do feel that they are very raw and feel non staged and you can all see my progress as I go.<\/p>\n

    The first video for some reason (other than being a bit of a rabbit in the headlights perhaps) I held the tripod rather than placing it and pointing the camera at the patient. Maybe I was clinging to it as a tripod shaped life raft. Therefore the video is a little shaky..and at points there is an odd jerk as I almost point the camera down as I read the questions and quickly stop myself.<\/p>\n

    The second was easier and felt a little more confident. I still sound a little nervous and my own tongue did seem trip me up on the way. However progress was made, this video looks much less like I was filming during an earthquake.<\/p>\n

    Reviewing it back I noticed I need to learn some little editing techniques to tidy up the video as well as the fact I need to stop being self conscious as I hate the sound of my voice and maybe be a little less nervous in my delivery but Im sure with practice, I will be fine!<\/p>\n

    So if do approach you in surgery for a testimonial please be gentle with me as it is all very much a work in progress. I just need to learn from each experience and improve. Although you can definitely laugh with me as I bumble along!<\/p>\n

    Thank you for reading<\/p>\n

    Fiona<\/p>\n

     <\/p>\n

    \"\"<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I recently went to a masterclass on social media and marketing\u00a0 with Roma. The course was run by Coach Chris Barrow who is a Dental Business Guru. So what did I learn? I learnt that patient testimonials are the best promotional tool you can have such as google reviews. I also learnt that you can … Continue reading 60 Second Testimonials<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-810","post","type-post","status-publish","format-standard","hentry","category-update"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":10,"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":822,"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/posts\/810\/revisions\/822"}],"wp:attachment":[{"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashforddental.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}